Why is there a deliberate typo in my heading?
Because most people read web pages in an F pattern – the first line needs something to GRAB your attention!
That’s why I think it works for me anyway – as a member of the punctuation and grammar police, typos jump out at me and ruin my reading pleasure!
But CLEVER typos can actually work for you!
The first time I saw this in practice was one day when I saw an orange Reliant Robin passing through a town near me. The vehicle itself drew attention but no, it wasn’t the Fools and Horses version; what caught my eye the most was the signwriting on the side:
LEIGH CARROT WAREHOUSE.
Now you might guess there’s no such thing as a warehouse full of carrots in Leigh on Sea, which isn’t exactly in farm country, but what this did was catapault a question into my head: Uh??? What was that supposed to say? And within a second, I’d mentally corrected the deliberate spelling mistake and I knew the car belonged to somebody with a sense of humour at the LEIGH CARPET WAREHOUSE.
And do you know, that memory is over 20 years old! I don’t think that shop still exists, but at the time, it became one of the places we went to when we were carpeting our new house; it wasn’t the nearest or cheapest, but that clever little mobile marketing ploy did the job.
A current example of where something WRONG adds rather than detracts
The Play That Goes Wrong. The text in the menu link to the Home page is backwards, and there’s even a huge button saying: “don’t click me” which absolutely COMPELS you to click it! Amazing content!
So I am not recommending that you relax on correct spelling and grammar.
I’m in full agreement with Sarah Arrow that your content is king. BUT do bear in mind that while a minor typo is just a minor distraction, a big one can cost you MONEY and leave your REPUTATION in shreds!