What is copywriting?
The clue is in the question: it’s about writing new copy. More specifically, it’s writing to inform and to get someone to take an action,
It’s nothing to do with copyright, the legal right to print or publish material.
Nor is it to be confused with copy-editing, where raw material is taken and made ready for publication – anything from a T-shirt to a novel or even a restaurant menu or an advertising wrap for a car.
WordPerfectVA can help you create effective, readable copy that talks directly to potential customers.
We work with companies and graphic designers who are visual creative geniuses but might need support in sourcing the actual words that inform. We help produce accurate, engaging web copy that will keep readers on the page.
Why have someone else write the copy describing a product or service?
Well, would you think the architect of the Golden Gate Bridge carried out every job on the construction site? Did he lay the electrical circuits? Did he fit the steelwork?
No, he engaged experts
It’s no different with a website designer. The graphic design, the planning, the functionality of the pages and the images are what you enjoy doing, and you do it well. On the other hand, the process of delivering written information about the product isn’t always integrated into the development of the site as a whole.
Designers are often asked by clients to come up with the words for their pages, and that’s where you may need to call upon the services of a copywriter. This is someone who, although not an expert in a particular field of business, does have the skill, a way with words, and the interest to research, inquire and create interesting and informative copy to market the client and their business.
Just like the architect, you engage an expert to add the essential element of delivering information about the product or service so beautifully displayed on the website you’ve created.
Writing for the web poses particular difficulties
Copy that may originally have been written for print rarely reads well on screen. Typically, users read a web page in an F pattern so your message needs to stand out in the very first line and in the first few words of the subsequent lines.
It needs to be carefully crafted in order to help search engines locate the information easily.
Unless it’s written by a specialist, it may need extensive editing and reworking to condense the material into a tighter word limitation.
What we do
WordPerfectVA ensures that your web copy:
- is readable and persuasive and written for your specific audience
- uses a corporate tone of voice and is true to your brand
- is optimised for search engines
- is written and edited for online reading
- is thoroughly proofread – an integral part of this process – no typos or embarrassing innuendos!
We charge on a fixed price basis so you know exactly how much you will pay before your work begins. We will have an initial meeting or video call to understand your requirements and prepare a fair quotation.
Just as every industry and every business is different, so every website will vary too, but as an indication, you can expect to pay around £500 for five standard web pages, but the price would be negotiated depending on requirements and time scale.
WordPerfectVA is a member of the Society for Editors & Proofreaders