Proofreading, copy-editing, copywriting, translation
You might wonder why proofreading or editing is still needed in this day and age when most of us have gadgets and gizmos to help us with such details as spelling and grammar.
It’s true, if you use a computer or other modern hardware, the spell checking software will spot some of these and even auto-correct them for you with barely any effort on your part.
But beware – a computer isn’t quite clever enough just yet to spot when you might have used a perfectly acceptable word – but the wrong word in that context! Also, it might not spot ambiguity or the double entendre – it doesn’t have a brain! In fact it’s unlikely that technology will ever surpass the infinite potential in the brain of a three-year-old.
What is Proofreading?
What if a really embarrassing unintended innuendo showed up in a report you’d written or in your novel or CV or business proposal? How humiliating! This is what speaks volumes about you to a potential client, employer or bank manager, and tells him without your realising, that your attention to detail is somewhat lacking, hence you may never find out why you didn’t get the job or the business start-up loan.
Is it different to Copy-editing?
Why have your writing proofread or copy-edited?
Writing can be time-consuming enough, without spending double the hours proofreading it as well. In fact, proofreading your own work can be a huge waste of your valuable time. As the original author of the text, you won’t be able to read it with a neutral perspective, and you may not spot the little errors that have crept in. What you find perfectly clear, may need a little more explaining to your reader and that’s where we come in.
A talented proofreader is one of those rather annoying people who cannot let a typo go, however small… it just HAS to be pointed out! We can help you pick up on everything that your spell check has missed: the typos, the lengthy sentences, the misplaced apostrophes and the grammar errors. You may not realise that even the formatting and style can make a subtle difference to the way your message is received: it can make your writing hard to read, or even change its meaning entirely.
Is that the same as Copywriting?
No, this is the work performed by a professional who composes body copy, headings and sub-headings of articles, blogs, advertisements, brochures, marketing literature, etc.
Effective writing and editing enhances your business
If something is important enough to you to put pen to paper on the subject, then you will have spent time and energy on it, whether it’s your first novel or a dissertation or a blog or a new website page. The last thing you want is to detract from your message with spelling mistakes or writing that leaves a lot to be desired: schoolboy errors can ruin a fantastic piece of writing – so it makes sense to have your work professionally edited.
WordPerfectVA is a member of the Society for Editors & Proofreaders